In humans, oxytocin is released during hugging and pleasant physical touch, and plays a part in the human sexual response cycle. It appears to change the brain signals related to social recognition via facial expressions, perhaps by changing the firing of the amygdala, the part of the brain that plays a primary role in the processing of important emotional stimuli. In this way, oxytocin in the brain may be a potent mediator of human social behavior.
“That’s why oxytocin is sometimes called ‘the love hormone,’”said MacDonald. “It’s said that the eyes are the window to the soul…they certainly are the window to the emotional brain. We know that the eye-to-eye communication—which is affected by oxytocin—is critical to intimate emotional communication for all kind of emotions – love, fear, trust, anxiety.”
ScienceDaily (Feb. 14, 2008)
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